Personally, I been struggling to read an effective auto-respondent email for my fish business. So far, I only created 4 emails for it. By right, the ideal number should be 7 emails in order to convince the potential leads on your service and product.
The easiest way to start-off is using the testimonial from your client .Testimonial is one of the zero cost tool described in Guerilla Marketing. Use it to build the trust between you and your leads. Leads always believe on what people say about your service / product.
What to wait? Check out the simple way to use Testimonial as the beckoned of your auto-respondent email.