Today, I was researching on the ideal level of folder hierarchy for a website from the SEO aspect. I would like to have a best structure for future expansion of my next project  which is setting up a Blog for my fish export business. I have 2 options; either setup the blog in Sub-Domain or Sub-Folder structure just as below:

Sub-Domain Structure: http://Blog.AquariumFishExporter.com/

Sub-Folder Structure: http://AquariumFishExporter.com/blog/

In February, I attended Edmund Ng’s SEO Training. He mentioned that search engine put less weight on indexing pages above 2nd levels. For example, the URL (http://pohee.com/Level-1/Level-2/Level-3), pages in "Level-3" level receives less focus by search engine crawler.

Search engine crawlers expect the important content to be found within the first two or three subfolders. by GetInPosition.

My Choice

I will go ahead with the Sub-Folder implementation. The current domain (www.AquariumFishExporter.com) is having a page rank 2. I would like to boost it by adding more page under the main domain. If I go with the Sub-Domain option, the search engine will treat it as a new domain. It takes times to re-build the domain.

Conclusion, the new blog address will be http://AquariumFishExporter.com/Blog/<Post Name>.

I was expanding my brother’s fish business websites - AquariumFishExporter.com. One of the SEO way of bringing up the position in search engines is building up the Reciprocal link database.

What is Reciprocal Link?

A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Example: PohEe.com have websites. If Shally’s website links to PohEe’s website, and PohEe’s website links to Shally’s website, these websites are reciprocally linked.

Back to the business, I saw a lot of nice Fish Information sites and I would like to link up with them. The easiest way is sending them a Reciprocal Link Request Email. I am lazy to write it from scratch, so I google it a bit with keyword "Reciprocal Link Request Email". I am glad to find a website on sharing all the email template for Reciprocal Link Request Email.

Here is some of the templates by David Callan:

I saw your site!
Link exchange!
Reciprocal link exchange!
I just visited your [Recipient’s URL] website - well done!
Your links page
Please consider [Your URL] for a link exchange!
Want to increase your pagerank?
Increase your link popularity!
I have linked to your [Recipient’s URL] site!
Your resources pages
Hi [Recipient’s name] - I run [Your URL]…
Link trade proposal for your consideration / review!
Can you send me a description of your site for my links page?

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